AI Search Visibility
for growing businesses
The shift is here. People are asking ChatGPT, Claude, and Gemini instead of just searching Google. To show up in those recommendations, you need both clear brand positioning and technical optimization working together. Our Story + Tech Framework delivers both.
Based in Richmond, Virginia. Serving businesses nationwide.
Optimize Your Brand Visibility Across AI Platforms
The way customers discover businesses has fundamentally changed. ChatGPT, Claude, Perplexity, and other AI platforms are replacing traditional search engines, answering millions of queries daily—but most businesses remain completely invisible in these AI-powered conversations. When potential customers ask these AI systems for recommendations, solutions, or information, your competitors are getting mentioned while your brand stays silent.
Payne Street Digital Studio specializes in AI search optimization and LLM visibility—ensuring your business appears in the responses that matter. We combine strategic brand authority with technical implementation through our Story + Tech framework to make your business discoverable across ChatGPT, Claude, Perplexity, Copilot, and emerging AI platforms. Whether customers are researching solutions, comparing options, or seeking recommendations, we ensure your brand is part of the conversation.
This isn’t traditional SEO. It’s positioning your business for the next generation of search, where AI systems curate answers instead of showing blue links. Get ahead of competitors who haven’t adapted yet.
TheStory+Tech
Framework
Most consultants specialize in one dimension—either brand strategy or technical SEO—and try to force AI visibility into their existing playbook. Some don’t understand LLM visibility at all. But AI platforms process information fundamentally differently than traditional search engines: they need both a coherent narrative they can trust AND technical structure they can parse. Miss either dimension and you’re invisible, regardless of how well you execute the other. The Story + Tech Framework emerged from 20 years watching what actually works when platform rules change—you need both narrative clarity and technical precision working in concert, not competing priorities handled by separate teams.
Story Signals:
- Coherent Brand Narrative
- Brand Equity & Trust
- Category Authority
Tech Signals:
- Clear Content Architecture
- Structured Data
- Foundational SEO
Together, these six signals create measurable momentum in AI citations and rankings. Story Signals ensure AI platforms understand and trust your brand narrative. Tech Signals ensure they can find, parse, and cite your information accurately. When both dimensions work together, AI systems confidently recommend your business—appearing in responses where your competitors stay silent.
recent work
story + tech
Positioning brands for what comes next.
Payne Street helps companies shape a clear brand story, activate it through modern product marketing, and amplify it with AI search visibility to drive real growth in a fast-changing digital landscape.